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Alexa is a famous web analytics company owned by the e-commerce giant Amazon. Its ranking system is considered to be one of the most comprehensive ones available. Alexa Ranking is a metric that ranks websites based on their popularity.
Comparing the Alexa ranking of your website with that of your competitors will let you realize where you stand and optimize the website based on that. The Alexa rank checker tool is free and will provide you with vital stats such as the global and local rank of the website. It also shows the region in which the webpage is popular.